Best time to post on TikTok according to data - AdvertiseMint (2023)

Best time to post on TikTok according to data - AdvertiseMint (1)

Does it matter when you post on TikTok? The numbers shown when loading make a difference. When you post on TikTok, it doesn't matter as much aswhen you post on instagramor other social media platforms, but finding the best time to post on TikTok can still be an advantage that will help increase your engagement rates.

So when should I post on TikTok?

If we gave you a simple answer, we would be giving you the wrong information. The right time to post depends on many different factors, and the day you post makes a difference too. When to post on TikTok to get the most views isn't the same for everyone, but we've made it as easy and simple as possible.

In this article, we've gathered tons of information to help you determine the average best time to post on TikTok and how to find the best time to post specific to your account. You'll also get three key tips on your publishing schedule to ensure your content gets the most engagement.

The best times to post on TikTok based on peak post hours

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Compared to platforms like Instagram or Facebook, there isn't much unique or new data on peak engagement times on TikTok, and most sources trying to find the best time to post on TikTok cite the same study conducted in 2021 became. We compiled data from three different sources and combined it with our own professional experience to get a better insight into the real best time to post.

There's more than one best time to post on TikTok. In Pacific Standard Time (PST),The best times to post on TikTok are 4am to 5pm. M. to 6 a.m. M. and 9 a.m. M. to 2 p.m. M. weekday.On average, your TikToks work best when they're posted early in the morning (6am to 9am) or midday (11am to 2pm), no matter what time zone you're in.

after later1pm PST is typically the best time to post any day of the week, but other sources have found that TikTok videos posted early in the morning perform particularly well, with some cute moments around noon or occur in the afternoon.

After collecting all the data, we came to the conclusion that morning and noon are peak times since people usually access a social media platform in the morning and noon.

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Posting early in the morning or midday is a safe rule of thumb, unless your audience lives in a completely different time zone than you do, or they belong to a demographic with unique activity rates. Not sure if it's you? Don't worry, we'll get to that later.

The best days to post on TikTok, statistically

While the best time to post on TikTok globally is during the week, some days result in better engagement than others.The latest data shows that Tuesday, Thursday and Friday are the best days to post reviews and likes, while Monday has the lowest viewership.

This is how all this information looks in a booking plan (for each time zone):

Best time to post on TikTok according to data - AdvertiseMint (3)

Are the averages the best times to post?

These averages are a good starting point if you're a new account or have fewer than 100 followers. If not, it's important to tailor your posting schedule to what works best for your audience, especially if it's youEarn money with TikTokor promote something.

Where your audience lives, their age and interests can mean that your ideal posting times on TikTok are wildly different from the average. Once you have more than 100 followers, TikTok offers some helpful analytics to make a posting schedule better suited to your account.

When should you post on TikTok based on your audience?

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Mornings and midday are generally the best times to post, but what if you have a global audience? Sometimes there can be multiple peak days and times as your viewers are in different time zones. If we take those time zones into account, creating morning posts might not be as good a rule of thumb for you as it is for others.

Your TikTok videos can have a global audience

Not targeting the right audience is one of the reasonsThe biggest marketing mistakes you can make on TikTok, and that applies to normal users as well as influencers or companies. In other words, if you want to find the best time to post on your account, we need to know more about your followers and create a unique content strategy for your account.

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What is an audience and how do I know who my audiences are?

a target groupis the group of people you want to reach with your account or content, and there can be more than one. For example, if your TikTok channel spans a variety of interests or genres, chances are you have some audiences in multiple time zones. You can also organize your audience by region, age, or gender; So if you have a large following in the US and UK, you might consider these two different audiences.

You can discover your target audience by looking at who is already watching and following your videos. TikTok has useful analytical tools that you can use to discover this information. So look at your account's "Interactions" tab to see where your viewers are coming from.

If your audience is spread out, prioritize the 2-3 regions where you get the most engagement to find the best time to post.

Using TikTok Analytics to find the best time to post on TikTok

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where is your audience Depending on how many followers you have, the answer lies in analyzing your profile page. The data that TikTok's analytics provides about your past uploads and follower activity can help you determine the TikTok posting times that generate the most engagement.

For normal accounts:

  • Go to your profile and tap on the settings menu in the top right corner of the screen
  • Select "Creator Tools" and click on the "Analysis" tab in this menu.
  • The Analytics tab contains important information that is helpful in determining when to post videos. The two most important factors in determining the best time to post videos are "content" and "followers".

The Content section shows your trending videos. Select a specific video and note the date and time you posted it, as well as the number of views, likes, comments and shares.

Once you have this information for multiple videos, you'll have a good idea of ​​what times and days are best for your account to determine the best time to post. You can also scroll down to "Video Views by Region" to learn what types of videos you're uploading are best for specific audiences.

In the "Followers" section, scroll down to "Top Areas". This section shows you the top five regions where most of your audiences live.

Knowing your audience's location can help ensure you know the best time to post in different time zones.Note: Access to this analytics information depends on how many followers you have (you need at least 100).

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Take the time to record and organize this information in a spreadsheet or worksheet. As you continue to post new videos, you'll have a clearer idea of ​​the best time to post to maximize your views.

For business accounts:

TikTok Business accounts or a TikTok Pro account can get more details about specific uploads and demographics of their followers. For example, a business or professional account can go to the "Content" section and get detailed information on all posts instead of just trending posts.

Using a business or professional account makes it easy to determine the best time to post (or more likely some ideal times) and which days work best for your upload schedule.

While a Business or TikTok Pro account makes this data analysis easier, there's still a lot of information to process, especially if you're a busy professional. Advicetiktok advertising agencyYou can make sure you're still getting that valuable information and streamlined results without wasting time and energy. An agency can also help you further improve aspects of your account, such as: B. to find the best time to post your TikTok videos, e.g. B. to increase the average watch time or video performance.

It's also important how often you post on TikTok

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As with most other social media platforms, on TikTok, how often you post is important if you want to increase engagement. For example, a person who posts regularly on TikTok throughout the week can have their videos picked by the TikTok algorithm in more ForYouPages than someone who posts less than once a week, even if the person who posts once a week does more has followers. .

The frequency is important becausehow the TikTok algorithm distributes content, and it plays an even bigger role in content performance than finding the best time to post.

How often should you post on TikTok?

Posting a TikTok video every day is a good idea for brands and aspiring developers.try to be famous, not tiktok. If that's too much for you, post on TikTok at least 3 times a week to get the consistency that TikTok's algorithm likes. Try to space your posts evenly throughout the week to maximize this algorithmic advantage.

Uploading videos throughout the week also ensures you can target multiple time zones if you have more than one TikTok audience. For example, you can upload one of your videos at the best time for a specific region and target a different audience next time.

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Can you post a lot on TikTok?

While multiple posts per week and constant uploading is a good strategy to get more views on TikTok, there is a possibility of overposting. If you upload videos almost every day 10 times a day, you will overwhelm your followers and they will be less likely to watch everything you upload. Decreasing views per load tells the algorithm to stop posting your videos to ForYouPage as often and hurts your ability to get more engagement and followers in the long run.

Tips for consistent posting

The only people who can post more than three times a day already have millions of followers on their TikTok account. So if you're not, consider these tips:

  • Try to space out your posts evenly throughout the week and avoid bombarding people's feeds with videos all at once.
  • Maintain 1-3 uploads per day and post them at least two hours apart.
  • If your content needs to be split into more than one video, you should wait a day or two before uploading the second part. You can always add the second video in a comment pinned to the first to make sure people see it and the excitement it creates can really boost engagement anduntil you have more followers.

Create an upload schedule for your posts

Free ways to make a TikTok posting schedule

Now that you know when to post on TikTok, it's time to schedule your posts. Decide which days you want to post and when you'll upload each video to stay organized and ensure all your uploads are evenly distributed.

You can schedule videos by drawing, creating, or using a tablefree programming tools like Later. Social media scheduling tools can make the process quicker and easier, especially if you post frequently.

Affordable marketing tools for developers and businesses

In addition to the example above, there are also paid scheduler apps that come with additional analytics information and tools to optimize when you post videos on TikTok.

If you have a smaller account and audience, it may not be worth spending money on professional platforms, and TikTok reviews of your profile will do. However, if you have 100,000+ followers, are an influencer, or use a TikTok business account,affordable marketing tools for small budgetshow this can help you get better results.

When to post on TikTok in 2022: important tips

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1) Review your analytics regularly

It's important to note that the time of your followers clock has likely changed and will continue to change throughout the year, especially as you start gaining more followers. Knowing this, don't even research your target audience and call them daily.Check your TikTok analytics at least once a month (ideally once a week) to see what's changed and adjust your posts accordingly to keep your TikTok engagement rates stable.Be sure to keep track of changes so you can gather insights about your audience over time.

2) Stay ahead of algorithm updates or changes

TikTok's algorithm also changes every time the company decides to update it andUnderstanding the platform algorithm is important to determine what to post and when. Although we cannot know all the details, TikTok often provides information about how the algorithm works or when changes are made to the algorithm. Be sure to read these updates to see if your TikTok content or posting strategy needs changing.

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3) Powerful content always wins

What you post on TikTok matters more than when you post it, And that will never change! Make sure your videos are creative and that you create engaging content that your audience will want to see. If you've tweaked your post times and accounted for the time difference, but still aren't getting the results you want, browse TikTok reviews. Change your content strategy with somequality content inspirationfrom other creators to get ideas for powerful content, and be sure to use relevant hashtags to increase visibility.


The best times to post on TikTok depend heavily on your audience and when they are most likely to use the app. Also, make sure not to post too much or too little throughout the week to improve your videos in the algorithm.

TikTok is best used as a tool to connect with your audience and share quality content that is relevant, interesting, and engaging. Posting at the right time is part of this, but making sure your videos engage your audience is crucial to getting your videos seen and getting more attention. Track your TikTok analytics, post time, and post performance to see what works best for you!


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