Best time to post on TikTok in 2022 (2023)

if you tryIncrease your followers on TikTok, you're probably wondering, "What's the best time to post on TikTok?"

This is a difficult question to answer.—especially considering how fast TikTok is moving.

The platform now has a hugebillion active users worldwide- and this number is growing. Teenagers using the platform have become global stars overnight. And trends on TikTok move at lightning speed.

Consequence,The growth of TikTokTactics are constantly changing and evolving.

Still, a little strategy is better than no strategy, right? Especially when you can help increase engagement and grow your following by sharing content when most of your audience is online.

In this article we will review the latest research on theBest times to post on TikTok. You'll also learn how to use TikTok analytics to determine the best time for your audience to post on TikTok.

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What is the best time to post on TikTok in 2022?

In general, the best global times to post on TikTok are 6 a.m. to 5 p.m. M. to 10 a.m. M. and from 7 p.m. M. to 11 p.m. M. Eastern Time (ET).

Let's take a closer look.

Influencer-Marketing-Centerconducted a study of over 100,000 posts to answer the question, "What's the best time to post on TikTok?"

He found the best times to post for each day of the week. Here are the results in Eastern Time (ET):

Montag: 6h / 10h / 22h
Mars: 2h / 4h / 9h*
Wednesday: 7h / 8h / 23h
Thursday: 9h / 12h* / 19h
Freitag: 5h* / 13h / 15:00.
Saturday: 11h / 19h / 20h
Domingo: 7h / 8h / 16h

(* times with particularly high participation).

The study found that the highest engagement occurs at 9 a.m. Tuesday at 12pm on Thursday and 5pm on Friday.

Keep in mind that these times are in Eastern Time (ET). Therefore, you need to use a conversion tool to determine the best time to upload a video to TikTok where your audience is located.

You can use free online tools likesmart timeÖThe time zone converterto do that.

But how do you know exactly where your audience is? Read on to find out.

The best time to post a TikTok video is different for everyone.

Global Best Times to Post on TikTok is a good place to start. But really, every creator, influencer or brand has slightly different best times to post on TikTok.

There is no one-size-fits-all solution.

Because? Every creator and follower is different! Betarget groupLocation, interests, age and gender all play a role.

So if you want to stand out from the competition and really want to find the best time to post on TikTok, there are a few ways to do it.

How to find out the best times to post on TikTok for your audience

TikTok offers a way to find tons of information about your content and followers. Where is this information? In the TikTok test.

Step 1 - Get a Pro account to access TikTok analytics

Before you can view your analytics, you must upgrade to a TikTok Pro account. This only takes a minute.

First, tap on the three dots that bring up a menu in the top right corner of your profile.

Then tap on “Manage My Account”.

From here, tap on “Switch to Pro Account” to start the process.

Select your account type and follow the prompts to complete the process.

Once done, return to your account menu and you should receive a notification that you've upgraded to a TikTok Pro account.

At this point you should be able to see a new menu item: Analysis!

Step 2: Familiarize yourself with TikTok Analytics

Before we continue, let's get acquainted with the analysis tool.

(Video) The BEST Time to POST on TikTok in 2023 (93% of creators MISS this)

In the analysis area you will find three tabs:

overview- This tab gives you a bird's eye view of your video views, followers and profile views.
Feliz- Find metrics on your posts like views, likes, comments, and average watch time.
Fan- In this tab you can find information about the growth of your followers, what content they have engaged with and where they are located.

Step 3: Find out where your target audience is located

The best time to post on TikTok mainly depends on where your audience is located. So that's what we're going to check first.

Go to the Followers tab and scroll down to view the top areas. In this section, you can easily see where your followers are located.

In the example belowRachel Pedersen, TikTok Specialist, you can see that the vast majority of your target audience is located in the United States; he also has a large following in Iraq.

Once you know where the majority of your followers are located, you can use the global best times to post on TikTok above to predict when your audience is most likely to be online.

Don't forget to convert global best times to your home area time zone!

Unfortunately, TikTok only gives the name of the country where its audience is located. This poses a problem if your target audience is primarily in the United States, as the country spans multiple time zones.

For example, if you live in New York, you might assume that the majority of your audience is on the US East Coast, but you may have a large following in California. In that case, if you were posting at 7am, most of your Californian followers would probably still be in bed!

Still, don't worry.

Step 4: Find out when your followers are most engaged

You can learn more about the best time to post on TikTok by identifying when your audience is most engaged.

To do this, go to the Followers tab and scroll down to see the activity of your followers.

In another example from the TikTok expertRachel Pedersen, you can see that your followers' activity is pretty much the same throughout the week.

Also, in the image below showing engagement on a specific day, you can see that Pederson's follower activity peaked between 11am and 5pm. M. and 7 p.m. m., increasing from 4 p.m. M. to 7 p.m. M.

This information can help you determine the best time to post a TikTok videomaximize engagement.

Step 5: Convert the hours shown to your time zone

All information in TikTok reviews is recorded in Coordinated Universal Time (UTC).

Therefore, you need to convert the times when your followers are most active to the time zones of your audience's location.

(Video) The BEST Time To Post on TikTok To Go VIRAL in 2022 (not what you think)

Let's see an example of how to do this.

Let's say TikTok shows that your followers' activity increases between 4:00 p.m. and 6:00 p.m. M. and 4 p.m. M. and 18:00 UTC. If your audience is mostly in Italy, you can do thatUse smart timeto know that the best time to post on TikTok is at 6pm. at 21:00 Italian time.

Step 6: Learn from your best performing content

Now let's take a look at your best performing content to further improve the best time to post on TikTok.

First, tap Content at the top of the TikTok review page. Here you can see how your posts have performed in the last seven days.

Scroll down to see your trending videos and tap a post to see more details about it.

For each post you can see how many views, likes, comments and shares it has received. You will also find out the average watch time and where the post views are coming from.

Here is an example ofTikToker by BMX Lachlan Kirkwood:

How can you use this information to determine the best time to post on TikTok?

When looking at metrics for your most successful posts, check the date and time you shared the post. It's at the top of the page under the video thumbnail.

The goal now is to try to make a connection between the time and day you shared the post and the results you got.

Is there a pattern?

For example, if all of your top-performing videos were posted on Friday night, you know that this is one of the best times to post on TikTok!

Keep in mind that all data on TikTok is recorded in Coordinated Universal Time, so you'll need to convert the times to your follower's main territory.

Step 7: Track how your content is evolving over time

It can be difficult to reliably identify patterns in your TikTok reviews. Any decision you make will be somewhat imprecise and involve some guesswork.

Also, the app only displays content from the last seven days and removes analytics data after just 28 days.

So if you really want to find the best time to post on TikTok, you need to be a bit of a scientist.

As? release.

(Video) When is the best time to post on TIKTOK to go VIRAL in 2023?

This may take a little time but is an easy process. All you have to do is create oneMicrosoft Excelfile orGoogle-Blattand enter dates for each of your posts.

Here's an example of what it might look like:

Over time, this information can be very valuable. You can sort this information by views or area and use it to find the best times to post on TikTok.

You can also use this information to find out what type of content is performing best.

For example, you may find that your comedy clips perform exceptionally well and your dance clips seem to get fewer likes. In this case, you can relax with the dance clips and focus on producing more comedy clipsIncrease your followers.

Step 8 - Check other platforms

Do you have an active audience on another platform like Instagram or YouTube? Are you producing similar content for the same audience?

In that case, you can use your other social media accounts to find the best time to post on TikTok. Just log into your other accounts and check out the analytics.

For more information, see our analysis guides atInstagram,Youtube,Facebook, miBlood.

Summary: The best time to upload a video on TikTok in 2022

In accordance withInfluencer-Marketing-CenterIn general, the best times to post on TikTok are from 6 a.m. to 5 p.m. M. to 10 a.m. M. and 7 p.m. M. at 11 p.m. M. Eastern Time (ET).

However, the best moments will be slightly different for each creator.

Here's a quick recap of the steps you can take to determine the best time to post a TikTok video to maximize audience engagement:

Get a TikTok Pro account to get access to analytics on your content and followers.
Find out where your audience is in the Followers tab.
Convert the world's best times to post on TikTok (mentioned above on ET) to your audience's time zone.
Find out when your followers are most active on the Followers tab. Then convert the times shown on TikTok (which are in UTC) to your audience's time zone.
Check out the post analytics in the Content tab - is there a pattern of videos that perform well when posted at specific times?
Track your video's performance over time to spot trends that indicate the best time to post on TikTok.
If you have an engaged audience on another platform like Instagram or YouTube, check out the analytics to see if they can tell you when your audience is most engaged on social media.

FAQ on the best time to post on TikTok

When should I post on TikTok?

The best time to post on TikTok is when your followers are most active. To get this information, open your analytics dashboard and tap the "Followers" tab at the top. Now scroll down and you will see a window called Follower Activity. This panel has all the information you need to know when is the right time to post on TikTok.

Is It Bad to Post on TikTok at Night?

It all depends on your audience's time zones. If you are on the US East Coast (ET) and most of your followers are in China (GMT+8), you can post late. Analyze your followers' data to determine whether or not you should post at night.