if you tryIncrease your followers on TikTok, you're probably wondering, "What is the best time to post on TikTok?"
This is a difficult question to answer.—especially considering how fast TikTok moves.
The platform now has a hugebillion active users worldwide– and that number is growing. Teenagers using the platform have become global stars overnight. And the trends on TikTok are moving at lightning speed.
Consequence,The growth of TikTokTactics are constantly changing and evolving.
Still, a little strategy is better than no strategy, right? Especially when you can help increase engagement and grow your following by sharing content when most of your audience is online.
In this article, we share the latest research on the topic of GlobalThe best times to post on TikTok. You'll also learn how to use TikTok analytics to determine the best time for your audience to post on TikTok.
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What is the best time to post on TikTok in 2022?
In general, the best times around the world to post on TikTok are between 6:00 a.m. and 5:00 p.m. m. to 10:00 a.m. m. and from 7:00 p.m. m. to 11:00 p.m. m., Eastern Time (ET).
Let's take a closer look.
influencer marketing centerconducted a study of over 100,000 posts to answer the question, "What is the best time to post on TikTok?"
He determined the best times to post for each day of the week. These are the results in Eastern Time (ET):
- to assemble: 6h / 10h / 22h
- mars: 2h / 4h / 9h*
- Wednesday: 7h / 8h / 23h
- Thursday: 9h / 12h* / 19h
- Freitag: 17h* / 13h / 15h
- Saturday: 11h / 19h / 20h
- Domingo: 7h / 8h / 16h
(* Moments with particularly high engagement.)
The study found that the highest participation occurs on Tuesdays from 9 am to 12 pm. on Thursday and 5 p.m. on Friday.
Please note that these times are in Eastern Time (ET). Therefore, you should use a conversion tool to find the best time to upload a video on TikTok where your audience is located.
You can use free online tools likesmart timeoThe time zone converterto do that.
But how do you know exactly where your audience is? Read on to find out.
The best time to post a TikTok video is different for everyone.
World's Best Times to Post on TikTok is a great place to start. But really, every creator, influencer, or brand has slightly different best times to post on TikTok.
There is no one-size-fits-all solution.
Because? Every creator and follower is different! Histarget audienceLocation, interests, age, and gender all play a role.
So if you're looking to stand out from the competition and really want to find the best time to post on TikTok, there are a few ways to go about it.
How to find out the best times to post on TikTok for your audience
TikTok gives you a way to find tons of information about your content and followers. Where is this information? In the TikTok review.
While it's not an exact science, analyzing your account will tell you everything you need to know about the best time to post a TikTok video. This includes detailed information about when your audience is most active.
So how can you access TikTok reviews?
Step 1 – Get a Pro account to access TikTok analytics
Before you can view your analytics, you'll need to upgrade to a TikTok Pro account; only takes a minute.
First, tap on the three dots that open a menu in the top right corner of your profile.
Then tap on "Manage my account".
From here, tap on “Switch to Pro Account” to start the process.
Select your account type and follow the instructions to complete the process.
Once complete, you'll be returned to your account menu and you should receive a notification that you've upgraded to a TikTok Pro account.
At this point, you will see a new menu item: Analysis!
Step 2 – Get Familiar with TikTok Analytics
Before we continue, let's familiarize ourselves with the analysis tool.
In the analysis area, you will find three tabs:
- Overview– This tab gives you an overview of your video views, followers, and profile views.
- Content– Here you can find metrics about your posts such as views, likes, comments, and average watch time.
- Fan– In this tab, you can find information about the growth of your followers, what content they have engaged with, and where they are located.
Step 3: Find out where your target audience is located
The best time to post on TikTok mainly depends on where your target audience is located. So that's what we're going to check first.
Go to the Followers tab and scroll down to see the main areas. In this section, you can easily know where your followers are.
In the following exampleRachel Pedersen, TikTok specialist, you can see that the vast majority of your audience resides in the United States; he also has a large following in Iraq.
Once you know where the majority of your followers are, you can use the global best times to post on TikTok above to predict when your audience is most likely to be online.
Don't forget to convert the best global times to your home territory's time zone!
Unfortunately, TikTok only provides the name of the country where its audience is located. This poses a problem if your target audience is primarily in the United States, as the country spans multiple time zones.
For example, if you live in New York, you can expect most of your audience to be on the East Coast of the United States. However, it may have a large following in California. In that case, if you posted at 7am, most of your California followers would probably still be in bed!
Still, don't worry.
If your target audience is primarily in the US, you can work around this problem; Read on for more information.
Step 4: Find out when your followers are most engaged
You can learn more about the best time to post on TikTok by identifying when your audience is most engaged.
To do this, go to the "Followers" tab and scroll down to see the activity of your followers.
In another example from the TikTok expertraquel pedersen, you can see that the activity of your followers is pretty much the same throughout the week.
Also, in the image below showing engagement on a specific day, you can see that Pederson's follower activity peaked between 11am and 5pm. m. and 7 p.m. m., and increased from 4 p. m. to 7 p.m. m.
This information can help you determine the best time to post a TikTok video.maximize engagement.
Step 5: Convert the displayed hours to your time zone
All information in TikTok analytics is recorded in Coordinated Universal Time (UTC).
As a result, you need to convert the times your followers are most active into the time zones of your audience's location.
Let's see an example of how to do this.
Let's say TikTok shows that its followers' activity increases between 4 p.m. m. and 6 p.m. m. and 6:00 PM, WORLD COORDINATED TIME. If your audience is mainly in Italy, you can do thisUse Smart Timeto know that the best time to post on TikTok is at 6 p.m. m. until 21:00 Italian time.
Step 6: Learn from your powerful content
Now let's take a look at your top performing content to find the best time to post on TikTok.
To get started, tap Content at the top of the TikTok review page. Here you can see how your posts have performed over the last seven days.
Scroll down to see your trending videos and tap on a post to see more details about it.
For each post, you can see how many views, likes, comments, and shares it has received. You'll also learn average watch time and where post views come from.
Here is an example ofTikToker de BMX Lachlan Kirkwood:
So how can you use this information to determine the best time to post on TikTok?
When looking at the metrics for your top posts, check the date and time you shared the post; It's at the top of the page, below the video thumbnail.
The goal now is to try to make a connection between the time and day you shared the post and the results you got.
Is there a pattern?
For example, if all of your top-performing videos were posted on Friday night, you know this is one of the best times to post on TikTok!
Keep in mind that all data on TikTok is recorded in Coordinated Universal Time, so you'll need to convert the times to your follower's upper territory.
Step 7: Track how your content is performing over time
It can be difficult to reliably identify patterns in your TikTok reviews. Every decision you make tends to be a bit imprecise and requires some guesswork.
Also, the app only shows content from the last seven days and removes analytics data after just 28 days.
So if you really want to find the best time to post on TikTok, you have to be a bit of a scientist.
This may take a bit of time, but it is a simple process. All you have to do is create aMicrosoft Excelfile orgoogle sheetand enter the dates of each of your posts.
Here's an example of what it might look like:
Over time, this information can be very valuable. You can sort this information by views or area and use it to find the best times to post on TikTok.
You can also use this information to find out what type of content works best.
For example, you might find that your comedy clips perform exceptionally well and your dance clips seem to get less likes. In that case, you can go back on the dance clips and focus on producing more comedy clips.Expand your fan base.
Step 8 – Check Other Platforms
Do you have an active audience on another platform like Instagram or YouTube? Are you producing similar content for the same audience?
In that case, you can use your other social media accounts to find out the best time to post on TikTok. Just sign in to your other accounts and view the analytics.
For more information, check out our analytics guidesInstagram,YouTube,Facebook, miGore.
Summary: The best time to upload a video on TikTok in 2022
OKinfluencer marketing centerIn general, the best times around the world to post on TikTok are from 6 am to 10 am and from 7 pm to 10 pm. at 11 p.m. m., Eastern Time (ET).
However, the best moments are a little different for each creator.
Here's a quick rundown of the steps you can take to find the best time to post a TikTok video to maximize audience engagement:
- Get a TikTok Pro account to get access to analytics on your content and followers.
- Find out where your audience is in the Followers tab.
- Convert the world's best times to post on TikTok (mentioned above on ET) to your audience's time zone.
- Find out when your followers are most engaged in the Followers tab. Then, convert the times that appear on TikTok (which are in UTC) to the time zone of your audience.
- View post analytics in the Content tab. Is there a pattern of videos that perform well when posted at specific times?
- Track how your video is performing over time to spot trends that indicate the best time to post on TikTok.
- If you have an engaged audience on another platform like Instagram or YouTube, check out the analytics to see if they can tell you when your audience is most engaged on social media.
FAQ about the best time to post on TikTok
When should I post on TikTok?
The best time to post on TikTok is when your followers are most active. To get this information, open your analytics dashboard and tap the "Followers" tab at the top. Now scroll down and you will see a section called Follower Activity. This space contains all the information you need to know when is the right time to post on TikTok.
Is it bad to post on TikTok at night?
It all depends on the time zones of your audience. If you're on the US East Coast (ET) and most of your followers are in China (GMT+8), posting late won't be a problem. Analyze the data of your followers to determine whether or not you should post at night.
What is the best time to post on TikTok in the UK?
According to a study, the best times to post on TikTok in the UK are:
- Monday: 11 a.m., 3 p.m. and 3 a.m.
- Tuesday: 7:00 a.m., 9:00 a.m. and 2:00 p.m.
- Wednesday: 12:00, 13:00 and 16:00
- Thursday: 2:00 p.m., 5:00 p.m. and 12:00 a.m.
- Friday: 10:00, 18:00 and 20:00
- Saturday: 4:00 p.m., 12:00 p.m. and 1:00 a.m.
- Domingo: 12h00, 13h00 y 21h00
Turnout is particularly high on Tuesdays at 2 p.m. m. and on Fridays at 10 a.m. m.
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