If you are a frequent TikTok poster and still wondering why you aren't getting any views, we have an answer for you!
Our research indicated that there areesthe best time to post on TikTok is 2023. And your content doesn't necessarily have to be the problem for lack of views. What if you choose the wrong times to post on TikTok?
As with all social media platforms, there is always a recipe for success. TikTok has proven to be one of the most effective business platforms, allowing you to grow your brand through entertainment and storytelling. Now it's time to look at the foundation of your winning strategy and that starts with the best time to post on TikTok.
Visit our website to learn more about updating your accountGuide 2023 for the TikTok Creator Market. However, in this article, we discuss how you can dramatically improve your account and content visibility through simple strategic timing. Let's dive!
Why do you need to know the best time to post on TikTok?
No doubt you dedicate a lot of time and energy to creating unique content. Don't let bad timing spoil your efforts! You can see a big change in stats simply by choosing best post times on TikTok. Here's what you can achieve by adjusting your timing.
Improve your engagement rate on TikTok
By knowing when to post on TikTok, you can get more people to see and engage with your content. Thanks to user activity, you not only get more coverage, but you also gain access to valuable data. Analyze people's likes, shares, and comments to better understand your audience and improve your content strategy.
Increase brand awareness and visibility
Posting on time means being seen on the platform, and we mean that. TikTok has a special algorithm that makes your videos appear in the For You section, one of the most visited pages on TikTokers (remember there are millions of people). of course there iscertain factorsaffecting your chances of being in the recommended section. However, by choosing the best times to post on TikTok, you can increase user engagement and therefore your chances of being featured there.
Increase the ROI of your social networks
Choosing the best time to post on TikTok will ensure that all the money you spend creating and managing your social media content is worth it. In general, with perfect timing, you can draw more attention to your content. And with ROI stats, you'll know exactly how to improve yoursocial media marketing.
What is the best time to post on TikTok?
AfterInfluencer Marketing CenterThese are the best times to post during the week...
The best time to post on TikTok
- Assembly:6h, 10h, 22h
- Marte: 2 ein. M., 4 ein. M., 9 a. M.
- Wednesday:7h, 8h, 23h
- Thursday:9h, 12h, 19h
- Freitag:5h, 13h, 15h
- Saturday: 11h, 19h, 20h
- Domingo:7h, 8h, 16h
The research team found that the best time to post on TikTok and the highest engagement was onTuesday at 9 am,Thursday at 12 pm, jFriday at 5pm.
As you can see, most posting times are morning and evening, right when people are scrolling through their feeds in search of fun content (probably in bed, like the rest of us).
Now imagine what would happen if all companies started publishing on that schedule. How can you stand out?
Ironically, you have to find your own TikTok posting times to see what works best for your specific business and niche.
What is the best time to post on TikTok for YOU? 5 ways to find out
To create your unique TikTok content strategy, rely on custom analytics. Know your current and target audience, activity peaks, habits and interests. To access this information, you must have a Pro or Business account in the TikTok app.
Here's how to access your TikTok Pro account and check your stats:
- Open the TikTok app, go to your profile.
- Access the Settings & Privacy menu by tapping the three dots in the upper-right corner.
- Make sure "Switch to Pro Account" is an option under "Manage Account".
- If so, select it and follow the instructions. If there is no such option, it is already set.
- Go back to the "Settings & Privacy" menu and click on "Creative Tools" from the drop-down menu.
- Click "Analytics" to view your statistics.
Once everything is resolved, here's what to check.
1. Check the location of your target audience
First, find out where your customers are: your posting time will depend on your location and time zone. By knowing where your customers are located, you can publish content during peak hours and make the most of it.
☝️To use:Your location is also important. In fact, more than you'd expect. Many TikTok users complain about the platform's algorithm: TikTok tends to distribute its content within its geographic area.
And only after (and if) you get it right, the platform will start showing you to people from other countries. That's why some TikTok creators change their location using VPN. As the platform is relatively new, some of its algorithms are still being improved. Therefore, you should try different tactics to see what works best for your content's visibility.
Times to post on TikTok by location
We are unable to analyze TikTok peak times for all countries. But those are great times to post on TikTok to get the best ratings.
Best time to post on TikTok in the US
- Mondays: 6:00 am, 10:00 am, 11:00 pm
- Tuesday: 2am, 4am, 9am
- Wednesday: 6am, 8am, 11am
- Juves: 9h, 12h, 19h
- Freitag: 5:00, 13:00, 15:00
- Saturday: 11am, 7pm, 9pm
- Sunday: 7am, 8am, 4pm
Best time to post on TikTok in Canada
- Mondays: 6:00 am, 10:00 am, 10:00 pm
- Tuesday: 2am, 4am, 9am
- Wednesday: 7am, 8am, 11am
- Juves: 9h, 12h, 19h
- Freitag: 5:00, 13:00, 15:00
- Saturday: 11am, 7pm, 8pm
- Sunday: 7am, 8am, 4pm
The best time to post on TikTok in Germany
- Mondays: 6:00 am, 10:00 am, 10:00 pm
- Tuesday: 2am, 4am, 9am
- Wednesday: 7am, 8am, 11am
- Juves: 9h, 12h, 19h
- Freitag: 5:00, 13:00, 15:00
- Saturday: 11am, 7pm, 8pm
- Sunday: 7am, 8am, 4pm
Best time to post on TikTok in Australia
- Mondays: 6:00 am, 10:00 am, 10:00 pm
- Tuesday: 2am, 4am, 9am
- Quarta-feira: 7h, 9h, 11h
- Juves: 9h, 12h, 19h
- Freitag: 5:00, 13:00, 15:00
- Saturday: 11am, 7pm, 8pm
- Sunday: 7am, 9am, 4pm
☝️To use:If you think big and want to attract a global audience, you need to post more often. International competition is much fiercer, so you need to post frequently and also create more content.
2. Find out peak activity times of followers
When collecting weather data, check the "follower activity' to see when your existing followers are most active. Peak times vary according to the age and lifestyle of your users. For example, if your followers are mostly parents, the best time to post on TikTok is at night, as this is when they are most likely to enjoy screen time. Combine stats about your current audience and your audience, and adjust your posting time and content accordingly.
3. Analyze your past content performance
Check out TikTok's analytics and study the history of your own top-performing content: likes, shares, average watch time, audience location, and posting times. Check patterns in posting days and times and learn from them. Try applying the same formula to your new content – this trick can help you determine the best time to post your brand on TikTok. For example, if your videos get the most engagement on Wednesdays and Fridays at 6am, make those your TikTok post times.
4. Study your competitors
To find out when to post on TikTok, you can see how your competitors' sites are performing. Don't look for big brands, instead select several small companies in your industry or niche. Analyze what content they post and how often. Now repeat his tactic with your content. You can tell they found the best posting times on TikTok and the type of content people love. Apply his approach to your strategy and see how it works for you.
5. Experiment based on your content plan
Plan your content for a month and closely analyze views and likes. Schedule and test your posts based on general and custom statistics. You will probably see thiscertain types of TikTok videosget more coverage in the morning or, for example, on Friday. So you know what and when to post on TikTok. Now change the time for the rest of the monthly content.
use theseTikTok free video templatesGet inspired and start experimenting with your content right now:
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if you need oneTik Tok video editor, check out our list of the best apps or find outHow to edit videos without VistaCreate.
TikTok Content VS. Time: What is most important?
Are TikTok posting times as important as they say? Of course, for example, you want to post a video at just the right time to increase its chances of being seen. But on the other hand, content can only go viral if it's really funny, relatable, super useful, or trendy.
TikTok recommendedBrands post 1-4 times a day, but they are more focused on creating engaging and authentic videos. See, not everything is a matter of time. If you want to win your audience, you need to create quality content that tells a story. And we can help you with that!
What to post on TikTok to improve your page
A surefire way to excite TikTok lovers and keep them interested isPublish different types of video content. Wunderhow to gain followers on tiktok? Switch between funny and entertaining videos with helpful TikToks - trending reviews, tips, tutorials and more. Double the effectiveness by choosing the best time to post on TikTok.
Browse our free TikTok templates to create themed videos.
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Create trending seasonal content.To stay on trend, create festive videos for important holidays like Christmas EveNatalÖThanksgivingÖFather's DayUse these ready to use TikTok themes. We recommend selecting multiple templates for the same holiday so you have content to post throughout the holiday season.
For example, if you run a Valentine's Day campaign on TikTok, you can use trendsit's magentacolorful templates.
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Last but not least,let people see your face! Of course, business people use TikTok to promote their products, not their personalities. However, if you show who you are, you can bring your brand closer to your audience. People want to see the person behind the product; they need to hear your story.
Tell your audience why you started your business, what inspires you, and share your life and business principles. Be there for your followers and they will give back to you! You can borrow some ideas for your TikToks by sitting down and talking about these templates.
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So what is the best time to post on TikTok in 2023? Find your perfect posting formula by applying all of our tips: try to post at the best times you've learned from research, calculate your audience's peak times with TikTok Analytics, and study your content strategy competitors. Also, experiment with your content to create compelling videos that people will want to watch all the time.
We say the best time to post on TikTok is today! Grab a template and start creating your best content for TikTok.
Create videos for TikTok with VistaCreate